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The ad’s humorous, self-knowledgeable tone subtle stress and gained public sympathy. It confirmed that admitting issues by using a sense of humor can fortify, instead of damage, a brand’s connection with its audience.
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Your branding, from your symbol and messaging on your customer interactions, must persistently reinforce this sense of trust and reliability.
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Branding ensures that each and every element of your organization, your messaging, customer service, and product top quality aligns along with your brand values and expectations.
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